time to get more from life, money and investing

The Traffic Light Rating System

BiG’s  Traffic Light System rates and lists individuals and companies offering products or services such as advice, information, coaching, or mentoring in various areas of investing. We search and reference online reviews, forums and hyperlinks related to these individuals and companies.  As best we can, we evaluate their claims, success stories, life experience, qualifications, training, and other relevant factors. If you disagree with or dispute any of the content, materials or comments referenced by BiG, we invite you to contact us to share your concerns.

Have you noticed that in our online world, Google and Facebook algorithms prioritise showing you paid ads (sponsored content) before ranking sites based on your previous searches? If you compare a search you do on your device with that of a friend’s – you’ll see different results. Additionally, Facebook suggests pages and friends based on collected data and analysis, creating your own secret information silo that you have little control over.
As a result, it can be challenging to trust the information you receive, especially in the investing industry where your time, money, and sanity are at stake.
That’s why BiG conducts thorough examinations to determine if there’s substance to their claims and whether they can truly help you achieve the results you desire. Businesses utilise SEO (Search Engine Optimisation) to target ads and information to you, but we’re here to help you make informed decisions.

UNFORTUATELY some ‘gurus’ have trouble with transparency, and aren’t open to criticism or negative reviews or comments.
BiG has received a number of threats to remove negative comments or reviews from BiG itself or third parties (eg “contrarians” see our definitions throughout).
Despite encouraging any person or entity to contact BiG and dispute any such negative views, and we are more than happy to review the veracity of the information – they often don’t.
As a result, we rarely (unless there’s a legal ruling or investigative journalist report) use a “red” rating.
If threatened and for completeness, the name of the guru will stay in our lists, but show the notation “Data removed. See if any relevant Guru Cops have information on the person or entity.”. 

NOTE: At BiG we don’t ‘rate’ formally qualified or registered financial planners or advisers, but many specialised rating sites do. You’ll find some of these in the BiG Directory

how it works

To simplify your investing journey, BiG’s research is categorised into 5 primary investing areas. I’ve discovered many life, money, and investing gurus for you, and am always updating BiG with new information, strategies, and gurus based on what’s currently available in the media, on the internet, and from shared experiences (mine and others).

Check out my life, money and investing research. I discover and gather information, discussions, comments and feedback – sharing them with you:



– and pros and cons (can anyone use their strategies or are they complex, requiring specific skills, and are they conservative or high risk?)



– any peers or analysts with any ‘issues’ with the guru or their strategies or practices (these are from non-friends)



– individuals or organisations there to protect us from others or ourselves (these are usually non-friends  and government or non-government people or organisations)


Their ASSOCIATES (friends)

– business associates or other connections



– from clients and others

BiG strives to maintain objectivity and transparency in its research, providing unbiased and transparent insights. Where applicable, we disclose any affiliations or subscriptions with particular experts or gurus. Investing is a complex field with numerous variables, and opinions can vary depending on personal circumstances. As such, our reviews and ratings are intended to give you a snapshot of the information and opinions available at the time. They are for reference only and aren’t endorsed, adopted or otherwise approved by BiG and should not be taken as definitive statements of fact.

Rating investment gurus using the BiG Traffic Light™ system

BiG’s ratings – red, yellow, or green, are based on the information we’ve found, and may differ from your own opinion based on the information you have.
They’re intended to provide a snapshot of opinions at the time of publication and should be considered in conjunction with your own research and circumstances.

Red – Stop and think

We’ve discovered negative information, feedback, or comments during our searches. Some “guru cops” or contrarians may have criticised them, their methods or strategies. Their methods may not be suitable for most investors, or involve uncommon and potentially riskier strategies.
To avoid the risk of actions for defamation, BiG now rarely applies a ‘RED’ rating.

Yellow – Get ready to go

Although there may be no or few contrarians, there still isn’t enough information, pros, nor a network of friends to confidently continue. Some of their strategies may be complex or out of the ordinary, requiring special skills or resources to succeed with them.

Green – Good to go

Based on my experience and that of others, along with all the available information, following them and their systems can likely lead to investing success.

Be sure to check if any of BiG’s research or opinions fit your personal circumstances,

and don’t hesitate to seek advice from professional advisors.

It’s completely up to you whether or not you decide to follow a particular guru or strategy.

Any guru who disagrees with a rating or disputes negative comments or reviews by BiG, or third parties,

is invited to contact us to discuss.

 We regularly review and re-rate gurus based on feedback, comments, or any additional information we receive.

BiG aims to educate and inform, not to be a platform for disgruntled investors.

We’d love for you to share your own experiences, opinions and comments to help others.

Start your investing on the right foot


My investment guru rating system has been built on years of research and experience 

By sharing the many sources of financial and investing advice, advisors and other service providers,
we hope you’ll get onto a better life and your investing path more  quickly.

Remember to grab your free Life Planner.

spending your money

What area of life, money and investing will you explore?

BiG educates visitors about individuals and organisations in the finance and investing industries who can provide personal financial advice. Our information and comments are general in nature and opinion only, and do not take into account your personal financial circumstances. Any claims or comments made by third parties referenced on BiG are theirs alone and not endorsed, adopted or otherwise approved by Andrea or BiG.

Get your own independent financial advice tailored to your specific needs before taking any financial or investing action.

Conduct your own independent research on ‘gurus’ or other experts. Any hyperlinks to or quotes from any third parties are provided for reference only, their comments or opinions aren’t endorsed, adopted, or otherwise approved by BiG.

If you disagree with or dispute any of the content or materials referenced by BiG, contact us to share your concerns. We welcome feedback.

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